A guest column by Pam Geller
WILL NOT STOP terrorizing and misinforming America about Coronavirus
resurrected failed media outlets. The numbers are unprecedented. People who never watch news were forced to tune in every day –
and tune in they day.Previous non-watchers turned to notoriously left wing news
outlets unware how utterly corrupt and compromised they are. It’s take a couple
of months but people are waking up to the malevolent motives of media.
CNN (+419%), MSNBC (+283%), Fox News
(+255%) and Fox Business (+155%) being the four biggest beneficiaries.
the legacy media’s grip on the narrative.So don’t expect an end any time soon
no matter if the fatality rates have never been lower.
concert with this new business model is but the latest leftist malignity we
have to defeat. How? Truth.
As TV Audiences
Turn To News Networks In Droves, A Dive Into Viewer Behavior In The First Half
Routines In America
among cable news networks, CNN continues to be a destination …
television newscasts have become a programming destination and a source of
information for tens of millions of Americans this year.
began with political news, including several presidential debates among
Democratic candidates vying for the nomination; at the same time, there was the
impeachment trial of President Trump in the U.S. Senate, only the third in U.S.
history. In mid-March, the coronavirus pandemic began to spread and the stock
market plummeted as millions of workers were either furloughed or lost their
jobs, setting unemployment records. Near the end of May, the police killing of
George Floyd triggered a wave of protests.
in the second quarter of 2020, Fox News, MSNBC and CNN were the three highest-rated cable
networks in both prime time and total day. In fact, in the second quarter, all
three cable networks had their highest-rated quarter ever.
when and where viewers tuned to television news, VideoAmp,
an ad tech company, analyzed TV viewership using Audience Content Recognition
(ACR) data from a panel of 9 million smart TV devices across every market in
For the analysis, VideoAmp divided the first 23 weeks of the year into five
date ranges based on the news events. VideoAmp then measured the week-to-week
changes in TV newscasts, using the entire 23 weeks as a baseline average. The
five date ranges were:
8 (9 weeks)
12 (5 weeks)
March, total linear TV ratings (cable and broadcast) started out strong with
the first two weeks (January 6 and January 13) generating above the baseline
average by 5% and 1%, respectively. For the remaining seven weeks of the
pre-quarantine period however, tuning to linear TV fell below average.
shelter-in-place took effect, linear TV tuning was at its highest. It was
during this time that live sporting events, movie theaters and retail outlets
were all shut down and quarantined viewers tuned to news networks and other
news content, seeking the latest information about the coronavirus from
scientists and government officials. Linear TV ratings peaked during the weeks
of March 16 (+10% above average), March 23 (+10%) and March 30 (+9%). Above
average ratings continued for the following three weeks at 7%-8% above average.
linear TV viewing began to drop starting the week of April 27 (0%). Flat
ratings continued throughout the three-week late quarantine period, caused by a
combination of viewer fatigue, warmer weather and some states gradually
reopening for business. The ratings decline though was temporary.
death of George Floyd on May 25, which ushered in a wave of protests across the
U.S. and around the world. With news outlets providing wall-to-wall coverage of
protests, overall ratings surged to 6% above average during the week of May 25.
The ratings surge however, was not as enduring as the pandemic. By the week of
June 8, ratings had dropped to 6% below the 23-week baseline average.
three major 24-hour news networks had a spike in ratings. CNN had benefited the
most, with the highest increase in audience once the pandemic hit. Although CNN
typically ranks third in ratings behind rival news channels, the 40-year-old
cable network has for years been a destination channel for casual and light news
viewers during heightened and late breaking news events. During the pandemic,
CNN’s audience more than doubled.
into terciles based on time spent. Segments were created for light, medium and
heavy news viewers, with baseline averages established for each group. Light
news viewers averaged 33 minutes per week, medium news viewers averaged 163
minutes per week, and heavy news viewers averaged 700 minutes per week. As news
fatigue did occur, households took a respite and also tuned to other cable
networks during the three-week protest period. When compared to the nine-week
pre-quarantine period, heavy news viewers also watched lower-rated niche cable
networks, such as Great American Country (+100%), Country Music Television
(+61%), WGN America (+48%) Destination America (+40%) and DIY Network (+38%).
Among news networks only CNN (+48%) and CNBC (+10%) had a sizable increase.
During the same
three-week period, light news viewers were, not surprisingly, most likely to
watch news networks, with CNN (+419%), MSNBC (+283%), Fox News (+255%) and Fox
Business (+155%) being the four biggest beneficiaries.
many of the same niche cable networks that heavy news watched: Great American
Country (+99%), WGN America (+46%), DIY Network (+41%), Destination America
(+38%) and CMT (+32%).
period, VideoAmp also looked at heavy and light news viewing by programming
genre and compared it to pre-pandemic viewing. When not watching newscasts,
heavy news viewers watched more game shows (+39%), how-to programs (+26%),
interviews (+23%), variety shows (+18%) and science programs (+14%). The most
popular programming genres for light news viewers were somewhat different, led
by politics (+222%), news (+86%), game shows (+45%), talk shows (+31%) and
variety shows (+27%).
officer at VideoAmp, explains, “While there is a cohort of Americans who spend
a lot of time — on average, almost 2 hours a day — with news programming,
during times of national crisis, even light news viewers flock to the 24-hour
news channels for the latest information. During the recent period of protest
and civil unrest, light news viewers’ time spent with CNN increased over
fivefold, with MSNBC and Fox News almost fourfold. Clearly, linear TV in
general, and cable news in particular, remains a vital source of information
for the American public when major and ongoing news breaks.”
of 2020, news channels will continue to be a source for millions of viewers.
The pandemic continues to receive widespread coverage. In addition, there will
be a contentious election, which means rallies, virtual rallies, three
presidential debates, one vice presidential debate, two conventions, perhaps a
few “October surprises,” followed by election day and its aftermath. Millions
of viewers will stay tuned.
Blogger;s note: And millions will be led down a garden path to lies and submission to them.